How Do You Capture a Labrador’s Personality?

With greeting cards, of course!

Our story began in 2008, when Big Max — our gentle giant — inspired the very first designs. By 2013, his cards were being sent by hundreds of people, especially during the holidays.

When our family grew to include two more beloved Labradors, it felt natural to expand the line. Each dog had such a unique personality that they deserved cards of their own.

Meet the Labs

🐾 Big Max

Known as the gentle giant, Big Max lived for biscuits — carefully sneaking them from jars and containers whenever he could. His sweet nature and quiet charm made him the heart of our very first cards.

🐾 Drake Speaks

We adopted Drake at 3 ½ from Labrador Retriever Rescue of Florida. Full of personality and joy, he never lost his happy spirit — even after a cancer diagnosis just before his 8th birthday. For 2 ½ years he faced treatment bravely, always greeting his doctor with enthusiasm and “conversations.” His chatter inspired the name Drake Speaks.

🐾 Baby Hank

After saying goodbye to Drake, we welcomed Hank, an energetic 8-month-old rescue. A wild puppy with endless energy, Hank loved to play ball and often had his butt in the air, ready for fun. We lost him too soon in 2020, but his playful spirit will always be part of our story.

And What About Koda & Gus?

Our family has since grown again. Koda and our newest addition, Gus, are already filling our days with love and laughter. While their cards aren’t here yet, the company name will always remain 3 Lovable Labs, honoring the original trio who inspired it all.

✨ Every card we create celebrates the joy, mischief, and unconditional love that only a Labrador can bring.